{"title":"New Arrivals","description":null,"products":[{"product_id":"nova-hair-serum-for-men-women","title":"NOVA Hair Serum - For Men \u0026 Women","description":"\u003cdiv style=\"font-family:'DM Sans',sans-serif;color:#F0EAD8;background:#080808;max-width:720px\"\u003e\n \n  \u003c!-- HOOK --\u003e\n  \u003cp style=\"font-size:15px;line-height:1.8;color:rgba(240,234,216,.7);margin:0 0 24px\"\u003e\n    NOVA Advanced Hair Serum fights hair fall\nat the root using Bhringraj, Amla, and Keratin\n- trusted Ayurvedic ingredients, now in a\nlightweight non-greasy serum.\n  \u003c\/p\u003e\n \n  \u003c!-- IMAGE 1: HERO BOTTLE + STATS --\u003e\n  \u003c!-- Upload: nova-hair-hero-stats.jpg (1200×628px) --\u003e\n  \u003c!-- PROMPT BELOW — Image 1 --\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0963\/4512\/9327\/files\/hair-des-1.png?v=1776360514\" alt=\"NOVA Hair Serum - 85% Less Hair Fall in 4 Weeks\" style=\"width:100%;display:block;margin:0 0 28px\" loading=\"lazy\"\u003e\n\n\n  \u003cp style=\"font-size:15px;line-height:1.8;color:rgba(240,234,216,.7);margin:0 0 24px\"\u003e\n    Clinically validated. Paraben-free.\nTrusted by 18,500+ customers across India.\n  \u003c\/p\u003e\n\n  \u003c\/div\u003e","brand":"PRAKRUTHI PURE AYURVEDH ","offers":[{"title":"30ml","offer_id":46249470230735,"sku":null,"price":549.0,"currency_code":"INR","in_stock":true},{"title":"50ml","offer_id":46249470263503,"sku":null,"price":649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/2249\/3391\/files\/2.webp?v=1791347465"},{"product_id":"nova-beard-serum-growth-shine-for-men","title":"NOVA Beard Serum - Growth \u0026 Shine for Men","description":"\u003cdiv style=\"font-family:'DM Sans',sans-serif;color:#F0EAD8;background:#080808;max-width:720px\"\u003e\n \n  \u003c!-- HOOK --\u003e\n  \u003cp style=\"font-size:15px;line-height:1.8;color:rgba(240,234,216,.7);margin:0 0 24px\"\u003e\n    Most men blame genetics for a patchy beard.\nNOVA works differently - it targets the skin\nunderneath the beard where follicles actually\nlive. Kalonji, Castor Oil, and Bhringraj\npenetrate deep to activate dormant follicles,\nfill patches, and make existing beard hair\nvisibly thicker and softer.\n  \u003c\/p\u003e\n \n  \u003c!-- IMAGE 1: HERO BOTTLE --\u003e\n  \u003c!-- Upload: nova-beard-hero.jpg --\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0963\/4512\/9327\/files\/beard-desp-1.png?v=1776363465\" alt=\"NOVA Beard Serum - Nourish Your Beard\" style=\"width:100%;display:block;margin:0 0 28px\" loading=\"lazy\"\u003e\n \n  \u003c!-- WITH VS WITHOUT --\u003e\n  \u003ch3 style=\"font-family:'DM Sans',sans-serif;font-size:10px;font-weight:700;letter-spacing:3px;text-transform:uppercase;color:#C9A84C;margin:0 0 14px;padding-bottom:10px;border-bottom:1px solid rgba(201,168,76,.15)\"\u003eWith NOVA vs Without\u003c\/h3\u003e\n  \u003ctable style=\"width:100%;border-collapse:collapse;margin:0 0 28px;border:1px solid rgba(201,168,76,.15)\"\u003e\n    \u003ctr\u003e\n      \u003cth style=\"padding:12px;text-align:left;font-size:10px;letter-spacing:2px;text-transform:uppercase;color:#C9A84C;border-bottom:1px solid rgba(201,168,76,.15);border-right:1px solid rgba(201,168,76,.15);background:rgba(201,168,76,.06)\"\u003e💯 With NOVA\u003c\/th\u003e\n      \u003cth style=\"padding:12px;text-align:left;font-size:10px;letter-spacing:2px;text-transform:uppercase;color:rgba(240,234,216,.3);border-bottom:1px solid rgba(201,168,76,.15)\"\u003eWithout\u003c\/th\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.6);border-right:1px solid rgba(201,168,76,.1);border-bottom:1px solid rgba(201,168,76,.07)\"\u003eFull, even beard coverage\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.35);border-bottom:1px solid rgba(201,168,76,.07)\"\u003ePatchy, uneven growth\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.6);border-right:1px solid rgba(201,168,76,.1);border-bottom:1px solid rgba(201,168,76,.07)\"\u003eSoft, manageable beard\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.35);border-bottom:1px solid rgba(201,168,76,.07)\"\u003eCoarse, itchy beard\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.6);border-right:1px solid rgba(201,168,76,.1)\"\u003eConfident, defined look\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.35)\"\u003eSelf-conscious about beard\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.6);border-right:1px solid rgba(201,168,76,.1)\"\u003eSkin underneath healthy\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.35)\"\u003eDry, flaky beard skin\u003c\/td\u003e\n    \u003c\/tr\u003e\n    \u003ctr\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.6);border-right:1px solid rgba(201,168,76,.1)\"\u003eResults in 4–8 weeks\u003c\/td\u003e\n      \u003ctd style=\"padding:10px 12px;font-size:12px;color:rgba(240,234,216,.35)\"\u003eSame beard, forever\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size:10px;line-height:1.8;color:rgba(240,234,216,.7);margin:0 0 0px\"\u003e\n    Used by 5,000+ men across India.\nResults from week 4 onward.\n  \u003c\/p\u003e\n","brand":"PRAKRUTHI PURE AYURVEDH ","offers":[{"title":"30ml","offer_id":46249470591183,"sku":null,"price":699.0,"currency_code":"INR","in_stock":true},{"title":"50ml","offer_id":46249470623951,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/2249\/3391\/files\/breadserum.webp?v=1791347870"},{"product_id":"nova-gray-hair-serum-for-men-women","title":"NOVA Gray Hair Serum - For Men \u0026 Women","description":"\u003cdiv style=\"font-family:'DM Sans',sans-serif;color:#F0EAD8;background:#080808;max-width:720px\"\u003e\n \n  \u003cp style=\"font-size:15px;line-height:1.8;color:rgba(240,234,216,.7);margin:0 0 24px\"\u003e\n    Premature greying is not just a hair problem — it is a confidence problem. NOVA Advance Gray Hair Serum is a powerful Ayurvedic formula crafted to slow down premature greying, restore natural hair pigmentation, and deeply nourish the scalp.\n  \u003c\/p\u003e\n \n  \u003c!-- IMAGE 1 --\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0963\/4512\/9327\/files\/gray-1.png?v=1776365460\" alt=\"NOVA Gray Hair Serum - Restore Natural Colour Naturally\" style=\"width:100%;display:block;margin:0 0 28px\" loading=\"lazy\"\u003e\n \n  \u003c!-- WHY HAIR TURNS GREY --\u003e\n  \u003cdiv style=\"padding:16px;border:1px solid rgba(201,168,76,.15);border-left:2px solid #C9A84C;background:rgba(201,168,76,.04);margin:0 0 28px\"\u003e\n    \u003cdiv style=\"font-size:10px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#C9A84C;margin-bottom:8px\"\u003eWhy Hair Turns Grey Prematurely\u003c\/div\u003e\n    \u003cp style=\"font-size:12px;color:rgba(240,234,216,.55);line-height:1.7;margin:0\"\u003eStress, pollution, nutritional deficiencies, and oxidative damage reduce melanin production in hair follicles. NOVA Gray Hair Serum targets the root cause by nourishing melanocytes (pigment-producing cells) and reducing scalp oxidative stress.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"PRAKRUTHI PURE AYURVEDH ","offers":[{"title":"30ml","offer_id":46249471017167,"sku":null,"price":499.0,"currency_code":"INR","in_stock":true},{"title":"50ml","offer_id":46249471049935,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/2249\/3391\/files\/Ghrehairserum_de58dbbf-8261-4552-a96e-0f987be37eb9.webp?v=1791348180"},{"product_id":"nova-ayurvedic-black-hair-oil-50ml","title":"NOVA Ayurvedic Black Hair Oil - 50ml","description":"\u003cdiv style=\"font-family:'DM Sans',sans-serif;color:#F0EAD8;background:#080808;max-width:720px\"\u003e\n \n  \u003c!-- HOOK --\u003e\n  \u003cp style=\"font-size:15px;line-height:1.8;color:rgba(240,234,216,.7);margin:0 0 24px\"\u003e\n    NOVA Ayurvedic Hair Oil transforms dull,\nthinning hair into visibly stronger, shinier\nstrands using 7 powerful Ayurvedic ingredients\n- Amla, Bhringraj, Onion, and Cold-Pressed\nCoconut Oil. Ancient wisdom, modern results.\n  \u003c\/p\u003e\n \n  \u003c!-- IMAGE 1: HERO BOTTLE + STATS --\u003e\n  \u003c!-- Upload: nova-hair-oil-hero-stats.jpg (1200×628px) --\u003e\n  \u003c!-- PROMPT BELOW — Image 1 --\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0963\/4512\/9327\/files\/description.webp?v=1777196445\" alt=\"NOVA Hair Oil - 70% Less Hair Fall in 6 Weeks\" style=\"width:100%;display:block;margin:0 0 28px\" loading=\"lazy\"\u003e\n  \n  \u003cp style=\"font-size:15px;line-height:1.8;color:rgba(240,234,216,.7);margin:0 0 24px\"\u003e\n    Doctor-recommended. 100% Natural.\nNo SLS, No Parabens, No Mineral Oil.\nTrusted by 12,000+ customers across India.\n  \u003c\/p\u003e\n\u003c\/div\u003e","brand":"PRAKRUTHI PURE AYURVEDH ","offers":[{"title":"50ml","offer_id":46249471443151,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0584\/2249\/3391\/files\/2.png?v=1791348541"}],"url":"https:\/\/prakruthiayurvedic.com\/collections\/new-arrivals.oembed","provider":"PRAKRUTHI PURE AYURVEDH ","version":"1.0","type":"link"}